Clik here to view.
Can the IRS salvage its reputation amid political targeting scandal?
As the Internal Revenue Service political targeting scandal expands from an isolated policy in one office to a full-blown campaign in offices across the country, the tax service needs a massive...
View ArticleClik here to view.
Social Media Newsfeed: Foursquare Data | Twitter TV Targeting
Click here to receive the Morning Social Media Newsfeed via email. Foursquare Licenses Trickling Firehose of Check-in Data to Gnip (SocialTimes) Foursquare has tapped the social data reseller Gnip to...
View ArticleClik here to view.
Social Media Newsfeed: Twitter’s TV Ad Targeting | Spotify Hits a High Note
Click here to receive the Morning Social Media Newsfeed via email. Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads (Mashable) Twitter launched TV conversation targeting on...
View ArticleClik here to view.
Reaching Your Desired Audience with Facebook Ad Targeting
As we dive into the new year, many marketers are setting resolutions for their businesses such as to drive more sales, to reach more consumers or to generate more website traffic. While many marketers...
View ArticleClik here to view.
Twitter Is Catching Up to Facebook in Ad Targeting
Twitter announced that advertisers can now reach you through your Twitter ID or email address, offering the kind of targeted ad messages that Facebook specializes in. Granting access to email...
View ArticleClik here to view.
Social Media Newsfeed: Facebook Ad Targeting | YouTube Interface
Click here to receive the Morning Social Media Newsfeed via email. Facebook Looks to Help Advertisers Sharpen Their Aim with Launch of Core Audiences (AllFacebook) Location, demographic, interests,...
View ArticleClik here to view.
Social Advocacy & Politics: Targeting Your Campaign Wall Posts on Facebook
Last week we talked about optimizing Facebook Page wall posts for action and how to get people to not only like, comment and share them, but also leveraging the posts to drive campaign oriented...
View ArticleClik here to view.
Your Guide to Targeting Prospects on Google’s Display Network (Part 1)
Think Google AdWords is just about targeting people who perform searches on Google? Think again! Google Search is just part of the puzzle. In fact, there are FAR more Impressions, Clicks and, possibly,...
View ArticleClik here to view.
Facebook Ads vs Google Adwords – the Facebook Targeting Advantage
Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you. Many companies wonder whether they should use Google Adwords...
View ArticleClik here to view.
Your Guide to Targeting Prospects on Google Display Network (Part 2)
In Part 1 of this series, we looked at 2 ways to target prospects on the Google Display Network (GDN)… Contextual Targeting, where you target people using keywords Managed Placement Targeting, where...
View ArticleClik here to view.
Finding Leads Through Facebook Advertising: Audience Targeting
A primary reason Facebook is such a powerful marketing tool is that it knows virtually everything about its users. As an advertiser, I can target users on Facebook based on demographics, geography,...
View ArticleClik here to view.
How to Use Location Targeting in reddit Advertising
Just a few weeks ago, reddit introduced a new feature into their self-service advertising platform: location targeting. If you’re completely greenhorn to reddit advertising, I highly recommend...
View ArticleClik here to view.
Your Guide to Targeting Prospects on Google Display Network (Part 3)
But wait, there’s more! In the first 2 articles in this series (Part 1 and Part 2) we looked at 7 potential Google Display Network targeting tactics. In this 3rd (and final) segment of this series, we...
View ArticleClik here to view.
3 Facebook Targeting Options Marketers Need to Know
By Kandice LinwrightPublished June 26, 2014 Do you want to lower your Facebook ad costs and increase conversions? What if you had hundreds of micro-targeting options at your fingertips? Meeting and...
View ArticleClik here to view.
INFOGRAPHIC: Guide To Facebook’s Ad Targeting
Facebook has been continually expanding its ad-targeting options, and Facebook advertising platform Qwaya created an infographic that offers information on all of the choices available to marketers on...
View ArticleClik here to view.
A Comprehensive Guide to Facebook’s Advertising Targeting Options [Infographic]
Targeting in advertising is important because it helps you spend your budget in the most cost-effective way possible: Reaching more of the right people. And not wasting it on the “wrong” ones. In...
View ArticleClik here to view.
Facebook Adds Device-Level Targeting to Mobile App Ads
Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and...
View ArticleClik here to view.
Why Precise Interest Targeting on Facebook and Native Advertising Are a...
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise...
View ArticleClik here to view.
140 Proof Granted Patent for ‘Targeting Users Based on Persona Data’
Social-data and ad-targeting platform 140 Proof announced that it has been granted what one of its advisors referred to as the “Hope Diamond of social advertising patents,” U.S. Patent No. 8,751,305,...
View ArticleClik here to view.
Facebook Adding More Lookalike Audiences Targeting Options to Boost Post?
Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social...
View Article
